ALERTS
A buzz is enough
In a 2015 study, phone notifications alone significantly disrupted an attention task, even when people did not touch their phones.
See the numbers00WHAT THE RESEARCH SAYS

A buzz can cost you even if you ignore it.
Studies of phone alerts, office interruptions and media multitasking point the same way: attention is easily pulled off course, and getting back takes longer than it feels.
Check your setup01Principles
02THE SHORT ANSWER
The cost is not only the time you spend replying.
It is the thought you lose along the way.
ALERTS
In a 2015 study, phone notifications alone significantly disrupted an attention task, even when people did not touch their phones.
See the numbersINTERRUPTIONS
Observing office workers, a University of California, Irvine researcher found interrupted work was resumed after 23 minutes on average.
Check your setupDISTANCE
Students who spent a week with alerts off and phones away reported less inattention than in a week with alerts on.
How to try it03A QUICK SETUP CHECK
Pick the setup closest to yours to see what studies found. The bar shows how strongly the research links that setup to a cost in attention.
Based on published studies of attention and phone use. This is general information, not medical advice.
04TWO NUMBERS WORTH KNOWING
One figure on how much time we spend online,
one on how long a broken task takes to resume.
4½ hours
UK adults online each day
Ofcom reported in December 2025 that UK adults spend an average of four and a half hours online a day, up by 10 minutes on the year before, with most of that time on a smartphone.
TIME ONLINE · OFCOM
23 min
Average time to resume interrupted work
Gloria Mark's observations of office work found interrupted tasks were resumed after 23 minutes and 15 seconds on average, and people spent about 3 minutes on a task before switching or being interrupted.
RESUMING WORK · UC IRVINE
In Mark's experiment, interrupted people finished faster but reported significantly higher stress, frustration, time pressure and effort. Speed is not the whole cost.
05FOUR HABITS TO TRY
None of these needs an app. They follow directly from what the studies changed or measured: alerts, distance and the number of streams you juggle.
Sounds and vibrations can pull your mind away even when you do not respond to them.
In the University of Virginia study, the calmer week combined alerts off with the phone put away.
Close the extra tabs, chats and videos while you do work that needs your full attention.
If you must stop, jot down your next step. Interrupted work often waits a long time before you pick it up again.

06WHY A BUZZ MATTERS

A notification lasts a second, but the 2015 researchers noted it can prompt task-irrelevant thoughts, or mind wandering, which has been shown to harm performance.
That is why the effect showed up even when people never looked at their phones. The most reliable fix the studies point to is removing the prompt itself: fewer alerts, and the phone somewhere you cannot easily reach.
07Questions
A 2015 study in the Journal of Experimental Psychology found that notifications alone significantly disrupted performance on an attention task, even when people did not interact with their phones.
In that study, the distraction from a notification was comparable in size to the effect of actively using a phone for voice calls or text messaging.
In Gloria Mark's observations of office workers at UC Irvine, interrupted work was resumed after 23 minutes and 15 seconds on average, and 81.9% was resumed the same day.
Not in a 2009 Stanford study. Heavy media multitaskers were worse at filtering out irrelevant information and at switching between tasks than light multitaskers.
A study of 221 students found they reported significantly more inattention and hyperactivity in a week with alerts on than in a week with alerts off and phones away.
08Sources
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